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Market
Research
Take the guesswork out of Website design
& marketing
To create a Website that works you need to know
who will use it and why. Why gamble on someone's opinion
when accurate, up-to-date facts and figures are available online?
Internet market research will tell you if a
competitive web presence is viable within your budget.
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How great is the demand for your services
online? How do people search for goods like yours?
Your potential online audience can be
gauged by identifying appropriate search engine keywords and
then measuring how frequently they're used.
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Your internet competitors are easy to
identify. They're normally on the top search engine results
page when you enter your target keywords.
When you know who they are you can find
out if they sell online. How easy is it to order
from them? Could your online service be made quicker and more
convenient?
To be most successful, your site should
aim to become the peoples favourite within your sector. Can
you afford to develop a better site than your rivals? If so,
what does it need to offer?
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Internet market research will identify
inbound
link building opportunities to drive traffic and improve
your natural (free) search engine ranking.
Who links to your competitors? Would they
also link to your site? Where else could you advertise links?
The information needed to make informed
design and marketing decisions is AVAILABLE NOW. Why
not use it to give yourself a competitive edge?
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The next step?
With Internet research completed you can plan
your Website based on marketing intelligence.

Refresh Marketing
provide research based on recent Google, Yahoo!, MSN,
Lycos, Altavista, AOL, Freeserve, &
Excite search engine activity. We identify exactly what people
are searching for and how often.
Our competitor analysis will reveal who your top
Internet rivals are and why. Refresh Marketing will offer specific
suggestions to make your site more appealing to your shared audience.
To discuss market research please book
a call
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