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 Home
Page Design
Website centrepiece & front door to
your online business
The ideal home page should aim to answer four
key questions in less than 10 seconds - the typical attention span
of a new Internet visitor.
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To introduce your business your Website
brand should include a clear, informative tagline to explain
what you do at a glance. Vague mottos and mission statements
have little value if the visitor doesn't understand what your
site is about.
Try reading Taglines:
What's the Site About?
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To provide an overview of what you have
to offer, prominent and intuitive links should connect the
visitor to all key areas of the Website. Products and services
are given priority, as finding out about the company is rarely
a user's first task. 'About us' information should always
be available in less than 3 clicks.
If possible your visitor should be shown
where and how to start browsing and what to click first. Regardless
of their first click, all pages should ultimately lead toward
your call-to-action.
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To explain your purpose and the
services you offer online, all Website functions should be
available directly from the home page.
Every action the user can perform on
your site is listed, with USP's explaining what makes your
service special. Your key benefits should always feature most
prominently.
Try reading Developing
a USP
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To initiate a response and help to close
the sale, a good home page will link to your credentials,
client testimonials, positive customer feedback, returns policy
and any guarantees you offer. Typically, the more reassurance
you provide - the more feedback you receive.
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To keep your Home Page fresh and encourage regular visits, timely
content is always worthwhile. Offers, promotions, news stories and
other seasonal messages work particularly well. Static brochure
content soon becomes dated and does not provide an incentive to
return.
The next step?
When your Website & Home Page are complete
and tested you're now ready to launch
Refresh
Marketing will design your home page to answer
the four key questions, clearly linking to the information and services
you offer. As Website marketing specialists we pay particular attention
to search
engine compatibility.
Refresh Marketing normally suggest producing your
Home Page after Website
production for economical reasons. This way, content developed
for individual products or services can be reused or adapted for
the index.
To discuss home page design please book
a call
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Book
Free Call Back
