Website Brand

How are you perceived online? How does your brand compare to others?

Like it or not, in less than 3 seconds every new Website visitor or email recipient will form a lasting first impression of your business. Whether it's good or bad often depends on your brand.

Project a poor Website brand and many visitors will simply click elsewhere, after all there's so much choice online. Project a strong brand and people will automatically assume you're professional, well established and potentially much larger than you really are.

An impressive Website brand catches the eye and buys valuable time so you can begin to introduce goods and services.

What does a Website Brand include?

To Refresh Marketing a complete Website brand would typically include the following:

Your Logo

Normally at the top of every page, your logo is often the first thing visitor's see. Ideally it should answer their first question - who are you?

Tagline

Preferably short, descriptive and unambiguous, your tagline should ideally answer their next question quickly - what do you do and why are you different?

Font styles

A predefined list of font attributes to ensure all headings, subheadings, paragraphs and text remains consistent throughout the site.

Colour scheme

Pantone, CMYK and RGB colour chart references for both Web and print use to complete your company brand guidelines.

Email stationery

Letter headed paper for your outbound messages. The ideal finishing touch for your Internet brand, HTML email stationery ensures brand consistency between your Website and email - see an example

Formal Brand Guidelines

A PDF document defining precisely what your brand is (colours, fonts, logo, dimensions, etc) and how it should be used. Formal brand guidelines ensure that all current and future print or web suppliers adhere to the same spec - see an example

What next?

With an impressive new Website brand, the most cost-effective way to now develop (or update) your entire Website is to create (or replace) your Web page templates.

Refresh Marketing's brand designer has indirectly produced work for Ralph Lauren, British Airways, Sainsbury's, Levis, Asda, Mothercare, Clarks Shoes & Allsports. All high-street names who know the real value of a popular brand.

Refresh Marketing offer the same quality and attention to detail at a price more suited to those slightly less well known.

If you're ready to develop or renew your brand we guarantee you'll be satisfied with the results.

To discuss your brand please book a call

Not the right time
for a full re-brand?

Why not Refresh your existing logo? Rejuvenate your brand with a shiny new hi-res image to use on & off-line.