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Time
to Refresh your Website?
Are you open for business in the evenings
and weekends?
How would an automatic sales machine
with a prominent Google position improve your
bottom line?
One way to find out is to review your most successful
online
competitors. See if Internet visibility and 24 hour
trading has improved their sales.
If competitor Websites are easier to find and
easier to use than yours, which site will your clients prefer
to visit? As more and more people choose to do business online,
who will benefit the most and at whose expense?
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For commercial reasons the ideal Website
is practical, scalable and designed to evolve.
A simple construction method will ensure the site is fast
to load, economical to maintain and above all search
engine compatible.
An information-rich site will answer
pre-sales questions positively, qualifying leads before they
make contact. A functional site will allow the visitor
to actually do something other than simply find out
how to call or email you.
To complete the package and enable automatic
24 hour business, visitors really need to be able to order,
book or buy your goods and services online. Failing that,
a convenient 'request quote', 'send question' or 'call me
back' function will at least get the ball rolling outside
office hours.
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As a marketing tool your Website should
naturally aim to improve brand perception, your perceived
status and market position. A showcase for products, a factsheet
for services and so on. However, what many designers fail
to explain is exactly what happens after the site is
launched. Where will your traffic come from?
No new visitors = no new business.
To generate business your future
Internet marketing plans should determine how the site
is first designed, particularly if you want a prominent Google position for free. Launching your Website
is not the end of the project, it's only the beginning.
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To succeed on the net your Website needs to
be easier to find, more professional looking, useful, informative
and rewarding to visit than your direct Internet competitors.
The first step?
Simple. Find out what people are looking for
and who else you're competing with online. Design and Marketing
should always begin with marketing
research

Refresh Marketing
specialise in marketing Websites after they're launched.
As your design and marketing partner we would aim to recoup the
cost of development within 6 to 12 months if not sooner.
To discuss Website design please book
a call
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