 Professional
Webmaster Support
Need someone to look after your
Internet business?
Think of an ecommerce enabled Website
as an automatic sales machine. It runs all day every day helping
to initiate, or preferably to close new business. Like any other
machine, the more you service it the better it works.
Impulse purchases by first time visitors are
not uncommon, however the majority of your new business is likely
to come from returning Website visitors. The more often they
visit, the more likely they are to order, book or buy.
To encourage repeat visits your site
needs to stay fresh, dynamic and up-to-date. Popular Websites are
always informative, useful and easy to find. To grow your business
online you need a constant sources of ideas and advice, preferably
based on experience. A single, trusted point of contact for all
design, marketing
& support.
Your Webmaster is responsible for maintaining and improving your
commercial Website. For a more profitable Web presence hire the
best you can find.
Refresh Marketing offers your business:
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The reality of owning an Internet business
is that you simply CAN'T AVOID technical issues. When you
have problems with your domain names, email or Website you
need to know who to call first.
Refresh Marketing
will drop everything if your Website or email goes down. You
become our top priority for as long as it takes to fix the
problem. We aim to resolve any minor issues within 48 hours
if possible.
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The cost of hosting a commercial Website
can range from almost nothing, to more than £10000 per
year. The question is, what level of service is right for
your business? Do you need fully managed, co-located or is
a shared server sufficient?
Refresh Marketing
source the best deals for domain names, email and Website
hosting. We manage all third party Internet service providers
on your behalf. If they fail to perform or let you down, we'll
switch providers with minimal interruption.
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Automatic Content Management Systems (CMS's)
tend to be popular with clients and designers alike.
Clients like the idea of managing Web
content in-house to reduce their reliance on outside suppliers.
In actual fact, the technical complexity of a CMS could make
you more reliant on the original designer. A CMS can not replace
your Webmaster.
Web designers are enthusiastic about database
driven CMS's because they're normally the most expensive value
added service they can provide. They also make it a lot more
difficult to switch designers in the future.
Refresh
Marketing appreciate the commercial value
of search engine compatibility. Database driven content is
difficult if not impossible for search engines to read, so
we're cautious about hiding information that would otherwise
make your business easier for people to find.
As Webmaster, we aim to complete routine
text amends by hand within 24 hours. All changes are double-checked
before they go live. If you need a CMS to help manage your
site, we'll find a way to keep your keywords compatible.
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To discover frequently used search engine
keywords, popular entry and exit pages, bottlenecks and other
sales barriers you have to know all about your visitors and
their preferences. Without these valuable facts and figures,
any future site development is based on guesswork.
Detailed Website tracking is useful for
measuring your marketing performance, calculating online sales
conversion and for generally finding out which goods or services
are of most interest.
Refresh Marketing
add discreet Website tracking code to your key Web pages.
Our Webmaster report includes a traffic summary along with
suggestions to help fine-tune content.
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Search
Engine Marketing has to be an ongoing activity for the
life of your Website, as the top positions are highly contested.
If and when you make the first page, it's only a matter of
time before competitors launch a counter attack. Regular attention
is required to maintain your ranking.
Refresh Marketing
begin all design and
marketing projects
by first identifying your target
keywords. Based on these keywords, our Webmaster report
includes your current search engine position with Google.
If you rank in the top 50 Websites we'll also include your
position with Altavista, Excite, Yahoo, MSN and Teoma.
Subsequent reports will reveal the effectiveness
of your search engine marketing strategy.
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For ethical and legal reasons, every contact
on your email distribution list must have given express permission
to email. To send unsolicited promotional messages without
to prior consent could potentially damage your reputation.
Telemarketing
is a great way to obtain email permission from existing contacts.
It helps to develop stronger client relationships and identify
all kinds of repeat business opportunities.
A Web based opt-in form will automatically
collect contact information from new leads provided you offer
a suitable incentive. Web users do not appreciate being tricked.
Refresh Marketing
design bespoke opt-in forms to store contact details. We also
coordinate telemarketing campaigns to confirm email permission
from existing contacts and explain current promotions.
If you plan to market
using email, Refresh Marketing will securely store an
off-site backup copy of your distribution list.
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To discuss the management of your Website and Internet service providers
please book a call
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Successful
Website
Design & Marketing should always begin with
research. How big is your market? What exactly are they searching
for? Who will you be competing with online?
Before you commit your budget see if we can
help.
Marketing
research
Contact Webmaster
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