 Internet
Brand Development
Create a first class first impression
and make your business look BIGGER online
In the virtual world of ecommerce, your status,
market position, reputation & quality are all perceived
within seconds of visiting your Website. To new visitors, your Internet
brand defines your business.
Thanks to the net, small cottage industries
now compete successfully with established multinationals. Look at
the world's most successful Internet brands, both became market
leader in less than 5 years with no prior history and little or
no media advertising.
Provided you deliver the goods, your company
history, size and credentials are of little importance to Web customers.
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 Amazon
became the worlds largest and most famous book seller by developing
a strong Internet brand ahead of the competition. Without
the bricks and mortar overhead, Amazon were able to offer
unbeatable prices and a first class 24 hour customer service.
Jeff Bezos, Amazon's founder, saw an opportunity
that others failed to see because he knew the potential of
the Web. To discover Bezos' Branding Secrets see page
88 of the acclaimed Business the amazon.com way.
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For all we know, Google™ 'the company'
could be just an elaborate student project. It certainly was
in 1997. Yet in just three years Google™ were officially regarded
as the worlds largest search engine.
Google™ have done to the search engine
business, what Hoover did to the vacuum cleaner business.
All with no visible high-street presence or mass media advertising.
A worldwide household name promoted almost
entirely by word-of-mouth, the Google™ brand has become a global
success because their search engine is the best on the market.
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Next to email, searching is the most popular
Internet activity. Search engine users are given an incredible choice
within seconds. Considering the amount of competition, it's never
been more important to create a positive first impression.
A Website
brand costs less to develop than bricks and mortar and is now
visible to more
than half of the UK. If it's time to re-look at your image then
Website brand development could be the answer.
The next step?
The fastest way to show off your new
or refreshed Internet brand is to advertise
online
Refresh Marketing will confirm your guidelines
and then refresh or renew your Website brand, including
your logo, fonts, page templates and email stationery.
If required we'll also refresh business cards,
comp slips, letter headed stationery, receipts, brochures and any
other corporate literature Internet customers are likely to see.
When you're satisfied that all marketing material
promotes the same message, domain name and contact details we'll
re-launch your brand at the click of a button.
To discuss your brand please book
a call
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 Attention
to detail..
"Our
company logo has been given a fresh, corporate feel with exceptional
clarity."
Robert
Collins
Radman Associates
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