Telemail Marketing
Professional telephone marketing combined
with Internet delivery
A skilled telemarketer can track down the correct
decision maker, politely introduce products or services and establish
the level of interest up to one hundred times a day.
With suitable preparation and Broadband connection,
the same operator can also seek permission to send qualified
email messages. Telemail is particularly
effective as the prospect receives the follow-up during or immediately
following the call. Unlike Direct Mail there is no cooling-off period.
A 3 step process..
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 Working
from existing contact lists and/or purchased lists the operator
follows your approved script, identifies the most suitable
recipient and then requests permission to email.
During the call, your campaign follow-up
message is personalised by the operator to suit the individual.
Title, name & address can all be included on your email
stationery
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The interested party is given a choice
between Direct Mail or Email follow-up. For speed and convenience,
email is often the most popular choice although both should
be available.
Along with your brand, the welcome message
will contain brief details of your promotion, pictures, instructions
and links into your Website.
When email delivery is preferred the operator
can often confirm receipt prior to ending the call.
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The aim of the email introduction is to
link the recipient to a campaign specific Website Landing
Page. This page will detail benefits to the recipient, provide
reassurance, testimonials and other marketing orientated content.
Landing pages may also contain unique
contact forms or links into your primary Website call-to-action.
Ideally the landing page will make it easy for the recipient
to order, book or buy your goods and services directly.
To calculate your ROI and fine-tune each
stage of the process, every call, message, click-through and
Website response should be recorded.
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Refresh Marketing plan and coordinate UK based telemail
campaigns. Professional services include script writing, HTML email
and direct mail preparation, landing page development and campaign
fulfillment with detailed reporting.
To discuss telemail please book
a call
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 DMA
Approved..
Refresh Marketing
partner with Direct Marketing Association approved telemarketing
suppliers.
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Book
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