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Marketing scripts perform routine tasks
at the click of a button. Common scripts include:
Save
page prompts visitors to store the address of any
given web page. Also known as 'add to favorites' or 'bookmark
page' this script will help to encourage return visits.
Print
page prompts visitors to keep a hard copy of your
information for easier reference. To raise brand awareness
every printer-friendly page can include your logo, company
message and contact details. This script is particularly useful
for product data-sheets, location maps and lengthy web pages.
Pop-up
windows can play an important marketing role, particularly
if your site contains outbound links to other Websites.
As every external link you provide is
potentially an exit from your site, pop-up browser windows
allow you to show other Websites without having to close your
own.
Pop-ups are also used for issuing polite
reminders, introducing offers and promotions, and for displaying
supplementary
web pages like a printer-friendly location map.
Marketing scripts help to encourage viral (word of mouth)
marketing, repeat visits, and more Website feedback.
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