Time
to Refresh your Marketing?
People actively search the net for Goods
and Services like yours. Is your business like a needle in
a haystack?
In the UK more Websites are discovered by people
using search engines than by any other means, including TV advertising,
radio, and direct mail (According to Forrester
Research). So if you want people to discover your business
online, you need a good search engine marketing strategy.
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Google
rules the search engine industry and provides search results
to around
half of the UK Internet population. Google is not simply
the UK's most popular search engine, it beats all of it's
competitors put together. Even Bill Gates and Microsoft can't
touch Google.
To reach the largest UK Internet audience
your business must be visible on Google.
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There are two ways to become visible on
Google. You can either pay-per-click
for advertising space, or you can earn a free position
in the natural search results through search
engine optimisation, submission
and inbound link building.
The
first option is straightforward and guaranteed to generate
Web traffic quickly.
The second option is more challenging,
takes longer and offers no guarantees. After all, everybody
wants a free entry at the top of Google.
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Search engine marketing makes your business
easier to find. Internet combined with traditional Direct Marketing
drives more Web traffic, improves your sales conversion and maximises
revenue potential from Web visitors.
Both techniques should always begin with up-to-date
marketing research.
The first step?
Compare your appearance with your competitors
before you start advertising and marketing online. It could
be time to improve your
brand

Refresh Marketing
are Google Advertising Professionals. We offer every Internet
and direct marketing service you will need to effectively promote
your Website, including research, ethical search engine marketing
and Pay-Per-Click advertising.
To discuss Website Marketing please book
a call
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Ecommerce Report 2004
64% of UK adults regularly accessed the
Internet.
Online product sales rose 87% while services
rose 65%.
Businesses purchased £62.4bn
worth of products and services online.
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