Hotel Internet Marketing Strategy for QHotels

AA Hotel Group of the year, QHotels was ranked 41 in the 2008 Sunday Times Fastrack Top 100 UK list of private-equity backed companies with the fastest growing profits. In 2007 QHotels won the BDRC Most Improved Meetings Brand.

Online sales conversion TRIPLED

100176 more visitors a month

15% lower PPC advertising costs

508 page ONE Google™ rankings

Refresh Marketing were commissioned by QHotels in 2006 immediately prior to their £180M acquisition of the Marston Hotel group. Combined, the enlarged QHotels group boasted 22 luxury 4-star properties throughout England and Scotland.

Strategy..

Refresh Marketing's responsibility was to assess the benefits of both hotel group Website's, to project manage the site merge under one brand, to redesign the online hotel booking system, and then to advertise, optimise and help develop QHotels commercial Web presence.

Specific tasks were:

Merge two hotel group Website's without harming Search Engine rankings

Design new single screen hotel booking system & replace legacy systems

PPC Advertise all business offerings to local, regional & national audiences

Optimise content to improve organic Google™ Search Engine visibility

Web integration for Direct Marketing activities with the corporate site

Webmaster support, Web performance reporting & consultancy

Progress..

The Website merging project was completed successfully with no adverse affect on rankings or Internet sales. Search engine rankings and completed online reservations both improved immediately as a direct result.

The new Web Booking System design proved to be more popular with guests and helped to increase overall sales conversion, thereby generating more revenue from existing traffic.

With the benefit of a clear benchmark, Refresh Marketing are able to show accurate Web performance improvement figures in all key areas.

March 2008 compared to March 2007..

About us..

Refresh Marketing will provide a step-by-step hotel Internet marketing strategy, incorporating SEO, PPC and strategic content development based on Google™ Analytics. We have the resources and experience to make your site more effective, and to get traffic from the UK's most popular search engine.

For a discreet jargon-free chat about Hotel Internet Marketing
please book a free call back or telephone 0845 226 1968.