 Internet Marketing for QHotels..
Direct Online Reservations UP 247%
in just 12 Months. Over 500 Google™ page ONE rankings
AA Hotel Group of the year, QHotels was ranked 41 in the 2008 Sunday Times Fastrack Top 100 UK list of private-equity backed companies with the fastest growing profits. In 2007 QHotels won the BDRC Most Improved Meetings Brand.
Refresh Marketing were commissioned by QHotels in 2006 immediately prior to their £180M acquisition of the Marston Hotel group. Combined, the enlarged QHotels group boasted 22 luxury 4-star properties throughout England and Scotland.
Strategy..
Refresh Marketing's responsibility was to assess the benefits of both hotel group Website's, to project manage the site merge under one brand, to redesign the online hotel booking system, and then to advertise, optimise and help develop QHotels commercial Web presence.
Specific tasks were:
- Merge two hotel group Website's without harming Search Engine rankings
- Design new single screen hotel booking system & replace legacy systems
- PPC Advertise all business offerings to local, regional & national audiences
- Optimise content to improve organic Google™ Search Engine visibility
- Web integration for Direct Marketing activities with the corporate site
- Webmaster support, Web performance reporting & consultancy
Progress..
The Website merging project was completed successfully with no adverse affect on rankings or Internet sales. Search engine rankings and completed online reservations both improved immediately as a direct result.
The new Web Booking System design proved to be more popular with guests and helped to increase overall sales conversion, thereby generating more revenue from existing traffic.
With the benefit of a clear benchmark, Refresh Marketing are able to show accurate Web performance improvement figures in all key areas.
March 2008 compared to March 2007..
- 247% MORE online reservations
- 161% MORE monthly eRevenue
- 176% HIGHER sales conversion
- 71% MORE availability checks
- 25% MORE unique Web visitors
- 15% LOWER costs for PPC traffic
- 508 TOP TEN Google™ rankings
About us..
Refresh Marketing will provide a step-by-step hotel Internet marketing strategy, incorporating SEO, PPC and strategic content development based on Google™ Analytics. We have the resources and experience to make your site more effective, and to get traffic from the UK's most popular search engine.
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