Home Internet Marketing Hotel Internet Marketing

Time to Refresh
your Hotel Internet
Marketing strategy?

It's not just about higher Google™ rankings & more Web traffic, it's about rankings, traffic & above all SALES CONVERSION. At least if you want more online reservations from more people.

The incentive ..

Accurate figures show more and more consumers & businesses are searching the Web for hotel accommodation, conference, event & wedding reception venues, private hire function rooms, leisure facilities, weekend breaks, golf courses, health clubs & spas.

The challenge ..

Online booking agents capitalise on this by focusing on search engine optimisation, rather than worrying about hotel logistics, quality and service. They might make your hotel facilities easier for people to find, but they don't always make your direct contact number or BOOK ONLINE button visible. In return for publicity the online agents charge hefty commissions which can really squeeze your margins. The question is -

Do you really need agents to generate ALL of your online business, or is there a more cost effective way to reach your Internet market?

The solution?

Fortunately there are still many opportunities online if you know where to look, and plenty of ways to out-fox the agents, particularly at the local search level, thanks to Google™'s ethical search engine ranking policy.

Local PPC advertising may well be the answer, or at least a cost effective way to measure the performance of your Website. If your site is under performing, why pay good money to send people to it? Which is easier, doubling your sales conversion or doubling your advertising budget? Both actions have the same result.

You might think your Website looks and works ok now, but do you know your precise sales conversion ratio? Have you clearly defined your Website goals? How well are your sales funnels performing? What's the bounce rate like on your most popular landing pages? Who is your most lucrative search engine audience? What are your key Web performance indicators and what do they show? When you have all the facts to hand you can safely plan your next move, or more specifically, where to invest your budget to get the best return.

To get the facts speak to a Hotel Internet Marketing specialist.

About us..

Refresh Marketing will provide a step-by-step Hotel Internet Marketing strategy, incorporating SEO, PPC and strategic content development based on Google™ Analytics. We have the resources and experience to make your site more effective, and to get more traffic from the UK's most popular search engine.