Time to check your
Internet marketing
is really working?
In a recession your competitors are working harder to reach a diminishing market. What are you doing and how well are you doing it? We can help you find out.
Busy marketing managers don't always have time to study the finer points of SEO. If the monthly ranking report looks OK then SEO must be working? But what ranking reports often fail to mention is how many people actually type in the keywords you're targeting. Without these figures how can you tell if your rankings are good rankings?
Busy sales managers generally leave Web design to the marketing team. While they value Internet business and understand the importance of high online conversion, many fail to realise their Internet sales process can be diagnosed and improved scientifically. Those who do take the initiative often discover huge untapped markets capable of exceeding their pre-recession targets.
So who is really monitoring your SEO performance, the people you pay for SEO services? Who is responsible for de-bugging your online sales process, the designers who built your Website? If your business is feeling the pressure, take control and find out if your strategy is really working.
Refresh Marketing provide INDEPENDENT Website monitoring and progress reports to ensure you're moving forward in the RIGHT direction. We show you the facts and figures others choose to ignore.
Our Website monitoring services include:
 Google™ ranking summary
Web conversion update
Link status report
Independent server monitoring
Website MOT
Google™ ranking summary
Issued monthly, Refresh Marketing's Google ranking summary filters out the wheat from the chaff. Don't be distracted with Yahoo! and MSN rankings, with 87% of the UK search market Google™ is the search engine MOST people use.
Unlike other similar reports, ours includes SEARCH VOLUME so you know which rankings are the most important in terms of traffic potential. We include chronological data so you can see SEO performance and trends over an extended period. As well as colour-coding changes to your Google rankings, we also highlight any page ONE listings you manage to achieve.
To find out if your rankings are GOOD rankings, email a recent search engine ranking report to traffic@refreshmarketing.com and we'll send you a free SEO keyword appraisal.
Web conversion update
Refresh Marketing's unique Web conversion report reveals how well your site is performing in terms of sales or lead generation. Our initial consultancy report provides a snapshot of your Website performance over a given period. To track on-going progress Web conversion updates are recommended monthly, bi-monthly or quarterly, depending on your level of activity.
For more information see our Web conversion Report
Link status report
In-bound link building is the single most important SEO activity if you want to achieve high natural rankings. Successful link building is not about the quantity of links, instead it's about the quality of the 3rd-party Web pages which choose to link to yours. More one-way links from related and reputable pages, which themselves enjoy a high Google Pagerank are the ultimate objective.
Refresh Marketing's link status report not only reveals who is linking to your site, but the value of each individual link. We'll even include a link status report for your closest direct Internet competitor so you can potentially target the same link partners.
Independent server monitoring
Every minute your Website is 'down' can potentially cost you dearly. As well as losing a sale or frustrating a potential new client, your company reputation can also be damaged through no fault of your own. The servers which host your Website are computers, and as such are susceptible to reliability and support issues. Generally, the more you pay for hosting the more reliable your server will be, but how do you know you're getting value for money?
Independent server monitoring will check your site is live every 2 minutes, 24 hours a day. If the monitor detects your site has gone down, it'll notify you or your Web designer immediately by email or even SMS. The monitor will report how long your site is down for and why, so you can take steps to avoid the problem in the future.
If your Website domain name is hosted with a budget domain registrar, the visibility of your entire Internet business could hinge on a service costing less than £10/year. Is domain hosting the weak link in your chain?
Website MOT
Refresh Marketing's unique Website MOT helps to eliminate embarrassing spelling mistakes, typos, broken links, browser compatibility and download performance issues which might otherwise turn visitors off. To ensure your Website remains bug-free, Website MOT re-tests are recommended annually.
To retain more visitors see details of our Website MOT
Contact Us
For independent expert advice please book a free call back, email sales@refreshmarketing.com or telephone
0845 226 1968 today.
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