Is your Website
fully Search Engine Optimised?

There may be dozens of susceptible search engine audiences for every unique product and/or service you offer. It really depends on how many ways there are to describe the same thing. For example, for SEO each of the following keyword searches should be considered a separate target audience:

People who search for 'hotels in Manchester'
People who search for 'Manchester hotel'
People who search for 'Manchester hotels'

SEO involves matching content with keywords, so it's essential to know what exactly people are searching for before you start. Optimise your site for out-dated, or worse 'guesstimated' keywords based on what you think people should be searching for, and your entire SEO strategy could be fundamentally flawed.

Refresh Marketing will identify two or three of the most popular search engine keywords relating to each of your core business offerings. Any keywords we recommend are based on recently recorded Google search activity.

How do people search for someone like you?

Estimating the scale of your potential search engine audience should help determine the size of your SEO budget. If there's no viable search engine audience at all, then SEO and PPC advertising might not be the right move for your business.

If only a few people are searching for your goods or services by name, using the same terminology you would use, why attempt to re-educate the masses? Why not rename your business offerings to match what people are searching for?

Often your potential audience will be far greater than you ever anticipated. There could be hundreds or thousands of eager buyers every month who simply don't you exist. With over 61 billion searches a month it's likely that somebody somewhere is looking for a business just like yours, the question is; how can you make sure they find you first?

Refresh Marketing provide estimated monthly search volumes for all target keywords to reveal the size of each potential search engine audience. We'll help you ensure your SEO activity is focused on reaching the largest possible Google market.

How many people are searching for someone like you?

If you can answer the first two questions you'll know what people are searching for and how often. It'll be obvious which Google pages your business ideally needs to be visible on to reach the largest possible audience. An SEO audit will show you which of those pages you're already on, if any. Checking your current rankings for all your target search engine keywords will benchmark where you stand now in terms of visibility.

Refresh Marketing will reveal your current rankings on the three most popular UK search engines; Google, Yahoo! and MSN. To avoid reams of unnecessary data we only focus on high-volume searches.

Can people find you when they do search?

Search Engine Optimisation is not an exact science. There is no 'standard process' as every Website and search engine audience is unique.

There are ethical 'white hat' techniques, as recommended in Google's Webmaster guidelines, there are unethical 'black hat' techniques which will almost certainly get you penalised and dropped from the rankings, but it's the unclassified 'grey hat' techniques which can offer the greatest reward. These are the very latest techniques employed by those at the forefront of search engine optimisation.

In-bound link building is also hugely important for SEO. Done correctly your link building activities can account for 50% of your ranking success. However, add too many links too quickly from unreputable Websites, then link building can be counter-productive. It's not about the quantity, it's all about the quality of the in-bound links you achieve. So what kind of links do you have?

Refresh Marketing maintain an up-to-date list of recognised 'SEO best practices', covering Website code, copy and the technical aspects of your site structure, hosting and domain names.

By examining over fifty known-to-be-effective Google techniques, we believe our SEO audit is by far the most comprehensive on the market.

Every SEO audit also includes an overview of your current link status, and compares your site with those already occupying the top Google™ natural rankings. This comparison will help to gauge the scale of your SEO and link building requirements.

What SEO opportunities are you currently missing?