Are you paying
too much for PPC Advertising?
If your pay-per-click costs are creeping up, Refresh Marketing can help make Google™ PPC advertising more cost effective.
Certainly almost every Adwords account we examine has costly inefficiencies. Very few are fully optimised to give maximum R.O.I. Many Google™ advertisers are wasting vast sums of money on ineffective Ads, desperate for business in an economic slowdown.
If your Google™ Adwords budget buys fewer visitors than last year, don't just accept it - ask yourself:
 Why are PPC costs escalating?
PPC advertising is becoming more popular. More advertisers means more competition and therefore higher PPC costs. If you've noticed more competition recently or higher traffic costs, you need to find ways to better optimise your account. Refresh Marketing can provide a fresh pair of eyes to double check your advertising.
Inefficient PPC account settings.
If running a successful PPC account is as easy as it looks, why is there a Google™ University and qualified professional status? Setting up might be easy, but making the account profitable takes skill and experience.
Complacent PPC account management.
If you pay a percentage to a PPC management company, are you confident they're earning their keep? If PPC unit costs are higher now than they were when you started, maybe someone else could do better?
Are you paying too much for PPC traffic?
How can you reduce PPC costs?
Target more precise audiences.
Ads which target a broad search engine audience typically have more competing Websites. As a result you pay more for individual PPC visitors. Ads which target more precise 'long tail' audiences will have fewer competing Websites, meaning PPC unit costs are lower.
Fine-tuning of Ad settings. Tuning can apply to Ad text, keywords, timings & positioning. A PPC Ad in position 1 for example might generate 20% more clicks than an Ad in position 3, but if each click costs twice the price then why waste the money?
Make your Ads more appealing. Advertising space at the top of the page is NOT automatically awarded to the highest bidder. Instead Google™ determines your position based on the quality score of your individual Ads. If your Ad gets more clicks than your competitor for example, you end up paying less than they do for a more prominent Ad position.
Are you getting the most from Adwords?
What is Google™ quality score?
The Google™ AdWords system calculates a 'Quality Score' for each of your Ad keywords. It looks at a variety of factors to measure how relevant your keyword is to your Ad text and to a user's search query. Factors considered include:
- Keyword Click-Through-Rate (CTR)
- Relevance of your Ad text
- Historical keyword performance
- Other relevancy factors (which are undisclosed by Google)
In general, a high Quality Score means your PPC ads will be visible higher up the page, regardless of the amount you pay-per-click.
The highest Ad positions are not automatically awarded to the highest bidder !!
Could you pay less for higher Ad positions?
What would a PPC audit cover?
A senior Google™ Adword professional with over 6 years experience will examine every aspect of your Google Adwords account with a fine tooth comb.
Refresh Marketing examine:
- Target PPC keywords
- Ad click-through rates
- Keyword matching options
- Dynamic keyword insertion
- Keyword/Ad position
- Ad headlines & copy
- Ad coverage
- Keyword bid prices
- Ad landing pages
- Use of image Ads
- Daily budgets
Has your PPC account been optimised?
Start saving..
Pay less for Google™ Adwords traffic
The recommendations included in our PPC audit provide everything you need to build a more successful Google™ advertising campaign. With a money back guarantee what have you got to lose?
Designed for small businesses and corporations alike, the cost of the PPC audit depends on the amount you have to gain. The higher your Google™ PPC budget the more we can potentially save you.
Let our senior Adwords professional examine your Google account and start boosting your PPC performance..
 Full PPC Audit only £299
+10% of last months budget
PPC audit - small print
Independent PPC Audits are recommended every 6-12 months.
The PPC audit is designed for existing Adwords account holders.
To set up a new account please book a free call back.
To perform a PPC Audit Refresh Marketing simply requires reports access to your Google™ Adwords account, a two-minute job for your existing PPC manager. Don't worry, we won't be able to edit your Ads or view your secure payment details.
If you'd prefer a discreet PPC audit without revealing our identity simply provide your own account log-in details, or alternatively grant access to our Googlemail address.
By commissioning an independent PPC audit you are under no obligation to switch PPC managment providers. Refresh Marketing's PPC audit is purely a consultancy report.
If you want more business from more people call 0845 226 1968 or click here
All prices quoted exclude VAT
|
Web Consultancy
If your PPC audit has not paid for itself within 30 days we'll refund the difference*.
