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Refresh are hotel Internet marketing specialists providing SEO & PPC

649% More Online Revenue in less than 2 Years!

QHotels, AA Hotel Group of the year, was ranked 41 in the 2008 Sunday Times Fastrack Top 100 UK list of private-equity backed companies with the fastest growing profits.

As corporate Webmaster, Refresh Marketing's Internet strategy and Web marketing activities ensured QHotels enjoyed similar success online.

In less than 2 years

649% more e-revenue every month
3x higher sales conversion online
100176 more visitors a month
15% lower PPC advertising costs
508 page ONE Google™ rankings

This case study explains how we helped.

Our brief..

The Refresh team was commissioned in 2006 following the launch of QHotels new Website. Our brief then was to advertise all business areas at all properties on Google™, both regionally and nationally. And quickly!

Not long after, QHotels acquired the Marston Hotel group in a £180M deal, which included a 2000 page Website featuring a dozen or so new properties. So with two fine Websites to choose from, the dilemma was which one to keep, the new glossy brochure with far more kerb appeal, or the tired but established site with bags of SEO value?

It was a tough call but the numbers suggest we made the right choice.

Our Tasks included:

Website evaluation, management & support
Cosmetic Website 'makeover' with fresh content development
Design new 1-page online booking system & oversee replacement
PPC advertise ALL business areas to regional & national audience
Optimise site to improve organic Google™ Search Engine visibility
Provide Web support for corporate marketing activities
Provide strategy, detailed reporting & ongoing Web consultancy

Skills provided:

SEO & link strategy
PPC set up & management
Content design & development
Webmaster support
ISP Management

The bottom line..

Forget traffic, rankings and Website stats, the way to measure 'online' performance is to check the bottom line. Here's what QHotels achieved:

Looking for similar results?

Refresh Marketing will provide a step-by-step Internet marketing strategy, incorporating SEO, PPC advertising and strategic Web content development using Google™ Analytical tools. We have the resources and experience to make your Website a more effective business generator.

We guarantee..

More Web traffic from the UK's most popular search engine.
Higher online sales or lead conversion

The first step?

Please book a free call back or call 0845 226 1968.

Alternatively, why not try some FREE Google market research?

Highest growth in search engine traffic 2007

"QHotels experienced the largest year on year increase in visits among the top 20 hotel websites, with visits up three-fold year on year to April 2007. The increase is due largely to search engine traffic.."

src. Hitwise 2008