 Inbound
Link Building
Drive targeted Website traffic AND cultivate
your natural search engine ranking
Google™ natural ranking is based on two
main factors; keyword
relevancy and link popularity. To earn the top position
your Website must be considered the most relevant and the
most popular in your keyword category.
Inbound Link Building increases the number of
Website entry points and in doing so, improves your perceived
popularity. The aim is to make your business appear more
popular than your competitors.
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Link popularity is determined by the quality
and quantity of your inbound links, i.e. links
from other Websites into yours.
When Google™ discover lots of inbound
links from other popular Websites they attach value to your
site and rate it accordingly. The more prestigious those sites
are, the higher you score.
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Before you begin, you first need to know
exactly who your top Internet
competitors are. By searching for their inbound
links, it's possible to identify third party Websites who
may also be prepared to link to your site.
Armed with a list of suitable link exchange
partners, you potentially have a huge head-start Search engine
research should reveal further link opportunities to help
put your business in the lead. |
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Identifying suitable link building opportunities
requires a combination of Internet skills, experience and
imagination. Research is therefore best carried out by a professional.
Once link building opportunities are
identified, the task of approaching those Websites to request
a link could prove more cost effective if managed in-house.
With a little practice and guidance, a junior member of staff
should be able to cope with no problems. |
Can we help?
Refresh Marketing provide valuable link building leads to drive traffic and boost
your Website popularity. Our research includes specialist search
engines, directories, portals, news and forum sites related to your
particular industry. We're happy to manage, or to help you manage
your link building strategy in-house.
To discuss link building please book
a call
The next step?
With search
engine optimisation to improve your relevancy, link building
to improve your popularity, and manual
submission to guarantee your site is regularly indexed, your
business will gradually become easier for people to find.
As you climb up the natural rankings it should
be possible to cut back on pay-per-click
advertising without loosing Web traffic.
In preparation for future marketing campaigns
you could also consider graphical email
stationery
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Book
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