 Search
Engine Optimisation (SEO)
Developing keyword-rich content to match
popular search engine enquiries
Google™ natural search engine ranking is based
on two main factors; keyword relevancy and link
popularity. To earn the top position for free your
Website must be considered the most relevant and the most
popular in your keyword category.
Search Engine Optimisation will match
content with keywords to improve your relevancy.
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Following submission of your Website details,
Googlebot
and other search engine 'robots' visit your Home page periodically.
By scanning code, reading copy and follows
links, search engines record those keywords unique to your
Website. Your natural search engine ranking is then calculated
by comparing your site with other similar sites in the same
keyword category.
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To improve your position existing content
is first made easier for Google™ to read.
Fresh, keyword-rich content is also developed
to match popular search terms.
Optimum results are achieved when every
minute technical detail of your Website is keyword friendly
and search engine compatible.
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As comprehensive search engine optimisation
affects each and every aspect of your site, the ideal time
to optimise is during initial Website
production.
If your goal is to earn a prominent Google™ position for free, then SEO has to be the top
Web design objective.
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To see if your current site needs optimising
try using a free search
engine simulator. This will show you what a search engine
can read when it visits your home page.
By comparing your site with your competitors,
you should discover who is the most search engine compatible.
If it's not you then it will pay to optimise your site.
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The next step?
Having optimised content to improve keyword
relevancy, the next step is to make sure the best search engines
and directories know about your changes. To guarantee you
get indexed quickly try manual search
engine submission
Refresh Marketing study recent Google™ activity to discover
keywords people actually use to find goods and services like yours.
By optimising new and existing content to match the most popular
search terms, we aim to make your pages more relevant than
your competitors.
To discuss Optimisation please book
a call
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Ethical SEO
As Google™ Advertising Professionals
Refresh Marketing support and conform to Googles ethical SEO
guidelines.
We WILL NOT risk your position by attempting
to cheat.
Book Free Call Back
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